The Fruit Tree Planting Foundation (FTPF) is once again proud to partner with international eco-friendly hair care brand Davines to plant fruit trees for low-income communities through a program called Sustainable Beauty Week. From April 21-26, 2014, participating salons across the U.S. and Canada will open their doors and offer cut and styling services for a suggested donation. Many salons are taking part in different ways and on alternative days, so please check with your local Davines salon.
Davines’ commitment to sustainability spans from the ethically sourced natural ingredients in their products to their product packaging and commitment to education. Sustainable Beauty Week encourages their partner salons in the U.S. and Canada – and their consumers – to support our worldwide efforts to plant trees at schools and with low-income families, providing improved nutrition and environmental benefits for generations.
In the first year of the partnership, Sustainable Beauty Day made it possible to plant 6,000 fruit trees in deforested, poverty-stricken areas of Mozambique and South Africa. Last year, the program traveled to Brazil to plant 5,800 more fruit trees! The video below shows some of the inspiring results.
Looking Forward: Spring, 2014 Plantings
The next set of plantings will take place in the U.S. southwest with several Native American tribes next spring to create a series of tribal and school orchards -- and to help with their efforts to restore ancestral, cultural traditions of sustainable orcharding. Here are some quotes from our tribal partners that best summarize the effort:
"The orchard is a most vital and integral part of Zia Pueblo’s Sustainable Agriculture, Farmers Markets and Growers Cooperative Program, for cultural, traditional, community educational, environmental and (sustainable) economic development purposes." --Peter M Pino, Tribal Administrator, Pueblo of Zia
"The goals of the community orchard are to assist in 'rekindling' the traditions of agriculture and working with the land; provide healthy opportunities for family participation; provide vocational instruction and opportunities for tribal members interested in farming; and provide a source of healthy, organic produce for the community." --Victor Montoya, Governor, Pueblo of Sandia
“I am very thankful for the help and assistance our village receives from The Fruit Tree Planting Foundation with re-establishing our orchards. It is good to know that with their help, the future of our children looks brighter and promising.” –Governor Antone Honanie, Kykotsmovi Village, Hopi Tribe, Arizona
Your support will ensure that we maximize the number of trees planted in our programs for communities everywhere! Salons, as well as individuals who want to support the project, can make their tax-deductible Sustainable Beauty Week donations here.